Cultural Tourism

The Melbourne Symphony Orchestra performing at the Myer Music Bowl (2005).

Photo: Mark Wilson. Source: MSO.

International

In 2011 there were over 1 million international cultural visitors to Victoria.
Cultural visitors represent 60% of all international visitors to the state.
International visitors stayed for 26.6 million nights.
The average length of stay for cultural visitors to Victoria was 25.4 nights.
67% of Victorian international cultural visitors visited museums or art galleries.
63% visited historical or heritage buildings.
28% attended theatre, concerts or other performing arts activity.
8% experienced Aboriginal art/craft and cultural displays.

In 2011, around 2.7 million domestic overnight cultural visitors stayed for 9.7 million nights.
The average length of stay for domestic cultural visitors to Victoria was 3.6 nights.
Around 3.3 million day visitors attended cultural venues and events in Victoria.
The most popular attractions for Victoria's domestic cultural tourists were:
- museums and art galleries (47%).
- theatre, concerts and performing arts events (28%).
- historic buildings and monuments (25%).
- festivals, fairs or cultural events (16%).