Victorian State Government
 

Melbourne Winter Masterpieces

Large neon sign saying Picasso in front of NGV.

Exterior of NGV International at night during Picasso Love and War (2006).

The Melbourne Winter Masterpieces series brings major international art exhibitions exclusively to Melbourne each winter.

The series was initiated by the Victorian Government to:

  • Attract national and international visitors to Victoria during what was traditionally the quieter tourism period.
  • Generate significant economic impact for the State
  • Generate significant national and international media exposure for Victoria
  • Fill a gap in Victoria's cultural calendar.

To date there have been eight blockbuster Melbourne Winter Masterpieces exhibitions:

In 2010, there will be two Melbourne Winter Masterpieces Exhibitions - Tim Burton at ACMI and European Masters: Städel Museum 19th-20th Century at the National Gallery of Victoria.

Attendance


Total Attendance
The Impressionists - 2004 371,000
Dutch Masters - 2005 219,000
Picasso - 2006 224,000
Pixar - 2007 147,000
Guggenheim - 2007 180,000
Art Deco 1910-1939 - 2008 241,000
Salvador Dali: Liquid Desire - 2009  333,000
A Day in Pompeii 333,000
 TOTAL 2,048,000

 

 

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