Melbourne Winter Masterpieces
Exterior of NGV International at night during Picasso Love and War (2006).
Source: NGV Photographic Services.
The Melbourne Winter Masterpieces series brings major international art exhibitions exclusively to Melbourne each winter.
The series was initiated by the Victorian Government to:
- Attract national and international visitors to Victoria during what was traditionally the quieter tourism period.
- Generate significant economic impact for the State
- Generate significant national and international media exposure for Victoria
- Fill a gap in Victoria's cultural calendar.
To date there have been eight blockbuster Melbourne Winter Masterpieces exhibitions:
In 2010, there will be two Melbourne Winter Masterpieces Exhibitions - Tim Burton at ACMI and European Masters: Städel Museum 19th-20th Century at the National Gallery of Victoria.
Attendance
|
Total Attendance |
| The Impressionists - 2004 |
371,000 |
| Dutch Masters - 2005 |
219,000 |
| Picasso - 2006 |
224,000 |
| Pixar - 2007 |
147,000 |
| Guggenheim - 2007 |
180,000 |
| Art Deco 1910-1939 - 2008 |
241,000 |
| Salvador Dali: Liquid Desire - 2009 |
333,000 |
| A Day in Pompeii |
333,000 |
| TOTAL |
2,048,000 |