State Government Victoria
 

Melbourne Winter Masterpieces

Large neon sign saying Picasso in front of NGV.

Exterior of NGV International at night during Picasso Love and War (2006).

The Melbourne Winter Masterpieces series brings major international art exhibitions exclusively to Melbourne each winter.

The series was initiated by the Victorian Government to:

  • Attract national and international visitors to Victoria during what was traditionally the quieter tourism period.
  • Generate significant economic impact for the State
  • Generate significant national and international media exposure for Victoria

Since 2004, there have been 14 blockbuster exhibitions which combined have attracted almost 3.8 million local, interstate and international attendances:

In 2013, there will be two Melbourne Winter Masterpieces Exhibitions - Monet's Garden at National Gallery of Victoria and Hollywood Costume at ACMI.

Attendance


Attendance
The Impressionists - 2004 371,000
Dutch Masters - 2005 219,000
Picasso - 2006 224,000
Pixar - 2007 147,000
Guggenheim - 2007 180,000
Art Deco 1910-1939 - 2008 241,000
Salvador Dali: Liquid Desire - 2009 333,000
A Day in Pompeii - 2009 333,000
Tim Burton: The Exhibition - 2010 276,000
European Masters - 2010 200,000
Vienna: Art and Design - 2011 172,000
Tutankhamun - 2011 796,000
Napoleon: Revolution to Empire - 2012 189,000 
Game Masters - 2012 103,000 
Total 3,783,000
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