Melbourne Winter Masterpieces
Exterior of NGV International at night during Picasso Love and War (2006).
Source: NGV Photographic Services.
The Melbourne Winter Masterpieces series brings major international art exhibitions exclusively to Melbourne each winter.
The series was initiated by the Victorian Government to:
- Attract national and international visitors to Victoria during what was traditionally the quieter tourism period.
- Generate significant economic impact for the State
- Generate significant national and international media exposure for Victoria
Since 2004, there have been 14 blockbuster exhibitions which combined have attracted almost 3.8 million local, interstate and international attendances:
In 2013, there will be two Melbourne Winter Masterpieces Exhibitions - Monet's Garden at National Gallery of Victoria and Hollywood Costume at ACMI.
Attendance
|
Attendance |
| The Impressionists - 2004 |
371,000 |
| Dutch Masters - 2005 |
219,000 |
| Picasso - 2006 |
224,000 |
| Pixar - 2007 |
147,000 |
| Guggenheim - 2007 |
180,000 |
| Art Deco 1910-1939 - 2008 |
241,000 |
| Salvador Dali: Liquid Desire - 2009 |
333,000 |
| A Day in Pompeii - 2009 |
333,000 |
| Tim Burton: The Exhibition - 2010 |
276,000 |
| European Masters - 2010 |
200,000 |
| Vienna: Art and Design - 2011 |
172,000 |
| Tutankhamun - 2011 |
796,000 |
| Napoleon: Revolution to Empire - 2012 |
189,000 |
| Game Masters - 2012 |
103,000 |
| Total |
3,783,000 |